Catapult13

Project Overview

Industry: Advertising

Platform: Webflow

Scope: Marketing Website Migration

Role: Front-End Development + CMS Architecture

Collaboration: Completed in partnership with Trew Labs

This project involved migrating an advertising agency’s website from WordPress to Webflow to improve performance, flexibility, and content management. The site functions as both a marketing presence and a large-scale portfolio of client work.

Dynamic CMS collections were implemented to support a portfolio of over 100 projects and nearly 1,000 image and video assets. Custom solutions were developed to extend beyond native Webflow limitations and ensure scalable content management and filtering capabilities.

My Role

• Webflow development and technical implementation
• CMS architecture design and dynamic content configuration
• Animation implementation and interaction refinement
• Responsive and mobile layout optimization
• Performance tuning and technical troubleshooting

Technical Scope

• Implementation of Finsweet Attributes for advanced CMS filtering and interaction logic
• Workarounds for Webflow nested collection limitations to support complex content structures
• Dynamic CMS-driven sliders and content displays
• Custom CMS collections for large-scale portfolio management
• Targeted mobile landscape layout refinements
• Responsive layout adjustments across breakpoints
• Image and video optimization to improve load performance

Key Outcomes

• Successful migration from WordPress to a scalable Webflow CMS system
• Structured content architecture supporting large media libraries
• Improved usability for internal content management and updates
• Accurate implementation of design specifications across a content-heavy site

Platform Stack

• Webflow
• Custom HTML / CSS / JavaScript
• Finsweet Attributes