Chef J

Project Overview

Industry: Culinary / Coaching

Platform: Webflow

Scope: Marketing Website Implementation and Design

Role: Front-End Development + CMS Architecture

This project involved designing and developing a marketing website for a chef and holistic health coach, supporting both service-based offerings and content publishing. The objective was to clearly present cooking classes, coaching programs, and featured products while enabling booking and inquiry workflows.

Dynamic CMS collections were implemented to support ongoing updates to events, blog content, and product offerings. HighLevel CRM integration was used to power booking functionality, calendar workflows, and supporting landing pages.

My Role

• Webflow design and front-end development
• CMS architecture and dynamic content configuration
• Implementation of booking and CRM-integrated workflows
• Animation and interaction refinement
• Mobile and responsive optimization
• Performance tuning and technical troubleshooting

Technical Scope

• Custom CMS collections for culinary experiences, blog posts, and product content
• Integration with HighLevel CRM for booking and lead capture workflows
• Responsive layout adjustments across breakpoints
• Targeted mobile landscape layout refinements
• Image and media optimization for improved load performance

Key Outcomes

• Structured website supporting both services and content-driven engagement
• Functional booking workflows integrated with CRM infrastructure
• Simplified content management for ongoing updates
• Improved performance through optimized media handling

Platform Stack

• Webflow
• Custom HTML / CSS / JavaScript
• HighLevel CRM integration