Project
Fairmont Residences the Cedars
Front-end development of a luxury real estate marketing website built in Webflow, featuring custom animations and image-driven layouts to support a premium visual experience. The project required structuring large amounts of content—including property details, regional highlights, and development information—into a cohesive and responsive interface. Additional functionality included CMS-driven content, performance optimization, and a CRM-integrated contact form.
Project Overview
Industry: Real Estate Development
Platform: Webflow
Scope: Marketing Website Implementation
Role: Front-End Development + CMS Setup
Collaboration: Completed in partnership with Trew Labs
This project involved developing a marketing website for a luxury real estate development. The objective was to create a premium digital presence that would attract prospective buyers and communicate the unique value of the property.
The website needed to present a significant amount of information within a cohesive and visually engaging experience. This included the historical significance of the property, development partners, regional highlights, lifestyle amenities, unit offerings, and contact pathways. High-quality imagery and subtle animations were used to support the premium positioning of the development.
My Role
- Webflow development and implementation
- CMS configuration and dynamic content setup
- Animation implementation
- Mobile and responsive optimization
- Technical troubleshooting and performance refinement
Technical Scope
- Custom navigation systems for light mode, dark mode, and mobile layouts
- Page load animation and controlled scroll transitions
- Infinite image slider with animation sequencing
- Native Webflow contact form integrated with Zoho CRM (custom styling with embedded Zoho scripts)
- Targeted mobile landscape layout adjustments
- Cookie-controlled modal behavior with post-submission redirect logic
- Google Analytics integration
- Custom CMS collections and dynamic blog configuration
- Responsive layout refinement across breakpoints
- Form workflow validation and routing
- Image and video performance optimization
Key Outcomes
- Optimized image and video assets to support fast page loading
- Smooth page transitions and animation behavior aligned with premium brand expectations
- Accurate technical implementation of design specifications
- Simplified content management workflows for the client’s marketing team
Platform Stack
- Webflow
- Custom HTML / CSS / JavaScript
- Zoho CRM integration
Pages preview
A full-page view of the website structure and layout.
