The Moore NYC

Project Overview

Industry: Hospitality (Hotel)

Platform: Webflow

Scope: Marketing Website Updates

Role: Front-End Development

Collaboration: Completed in partnership with Trew Labs

This project involved extending an existing hotel website through the development of new marketing pages and enhancements to the homepage. The scope included building two new pages and implementing all content sections below the homepage hero.

A new contact form was also developed and integrated with a third-party hotel marketing CRM. The primary focus was maintaining close alignment with the design system while ensuring smooth responsiveness across a visually intricate layout.

My Role

• Front-end implementation in Webflow
• Development of new marketing pages and homepage sections
• Animation and interaction refinement
• Mobile and responsive optimization
• Technical troubleshooting during implementation

Technical Scope

• Custom JavaScript implementation to support a date picker within the “Request a Proposal” form
• Native Webflow form integrated with third-party hotel marketing software
• Responsive layout refinement across breakpoints
• UI performance optimization
• Implementation of interactive UI states and transitions

Key Outcomes

• Accurate implementation of design specifications across new and existing sections
• Consistent responsive behavior across complex layouts
• Functional integration of CRM-connected contact form
• Improved flexibility for ongoing marketing updates

Platform Stack

• Webflow
• Custom JavaScript